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submitted: Jul 22nd 2008 | by: Cindy - Administrator | Total views: 7 | Word Count: 503 | |

By Amy T

There are few toys which can bridge the generation gap between parents, grandparents, great grandparents and children like Play-Doh can. Since it was created in 1956 it has been a bridge for generations of family members by providing a crafty entertainment value for people of all ages. The non-toxic formula was discovered completely by accident whilst its inventors Noah and Joseph McVicken were attempting to create wallpaper cleaner and although the exact makeup of the clay-like substance is kept as a trade secret, ingredients include wheat flour, water, salt, coloring and perfume for that good old Play-Doh scent.

Although Play-Doh is not edible it is non-toxic making it the perfect choice as a craft choice for younger children (the recommended age group is 3+). Even though it wasn't around in the years of many older generations family members it is still a fun favorite toy for older and younger generations alike. The no-tech, crafty toy that spans generations is a favorite for many reasons but primarily its ability to mold to the personality of the person playing with it! There isn't a thing that can't be done with Play-Doh and this is never more evident than in a recent Sony Bravia publicity stunts featuring multiple tons of the crafty substance sculpted in to colorful rabbits which congregate in to one colorful mass in the city center.

Not only has Hasbro cornered the market with the Play-Doh product but they have also cornered the market with the cost of such an in demand toy. To buy four full sized pots of "doh"it will set you back a dollar and some change. It is almost unheard of these days to be able to provide quality entertainment for a family for less than two dollars and Hasbro has quite effectively accomplished this with the brand. To be able to offer entertainment, creativity and family interaction for less than two dollars for a family of four (or more if you can share) is not only a great opportunity for families everywhere to have "cheap" fun but it is also an opportunity for families in lower income brackets to have family fun as well. Maintaining a low cost on their product has enabled Hasbro to increase the span of their product. Hasbro has not only bridged generational gaps but they have also successfully bridged social gaps between income brackets.

Throughout the years Play-Doh has invented and reinvented various products including fun-factories, tools and play sets, all of which are tuned up to meet the expectations of younger generations, for example the Dora the Explorer Play-Doh play set. Although the times are changing and new themes are being added in to the product line the original product will never be replaced, as Play-Doh is truly a toy which bridges the gap between generations. It is a toy which doesn't require words, it doesn't require opinions and it certainly doesn't require knowledge of "how to play." Play-Doh is one of the simplest and yet most entertaining toys out on the market.

About the Author

To read complete and in depth toy reviews including Play-Doh products visit Kidazy.com This article has been brought to you courtesy of Amy at Kidazy.com Article Source: http://EzineArticles.com/?expert=Amy_T

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